Getting to know the multiple facets of your brand is very important. This includes the story, mission, target customer, and what your brand stands for. These are the main driving forces of what each product line should embody.
From there, I create mood boards to convey the overall feeling and vibe of the collection which drives the direction. Color, print, fabrics and trend research are all apart of this process as well.
This presentation is the road map to design.